Seth Godin hit the nail on the head.
If you are a business owner, an entrepreneur you cannot just tailgate and be contented being second or third behind the leader.
Eventually, your business dies.
You will lose the essence of doing business – and it is not making money.
Starting and growing your business is about making a difference. You have to change the lives of the people you wanted to serve.
Tailgating will not do it.
You have to take the lead, and make a better-added value in creating a positive change.
Do not be afraid, or be afraid but still do it.
To grow your business, you must take the risk. The risks must be about something that other companies are not doing but is very much needed by your target market. Offer yourself as a solution to that gap, and get past your competition.
If you do that, you will grow your business and you will feel the satisfaction of becoming the leader in your chosen industry.