In recent years, there has been a paradigm shift in the consumer behaviour from bricks to clicks. One of the biggest challenges faced by physical stores today is the competition from e-commerce websites. An online presence for a business acts as a powerful marketing and communication tool, an incredibly cost-efficient platform, and a standard requirement today.
A strong online presence for any ambitious business today is no longer an option but a critical necessity. In the last quarter of a decade, internet usage has grown and permanently changed the way communication takes place. Businesses have long started to use the internet as a leverage to further their objectives. If you have a marketing plan in your mind that can increase the brand value for your business by boosting sales and attracting more customers and are looking for a way to pitch the idea to your boss, you’ll need to step into his shoes and walk a mile first. Anticipating the kind of questions, he might ask will help define your goals and strategies better towards an implementation stage.